Vivienne Chia's profile

FYP: Boleh Bah Kalau Kau

Boleh Bah Kalau Kau" stands as a vibrant initiative dedicated to showcasing the talent of Kenji Chai, a prominent street artist hailing from Sandakan, Sabah. In collaboration with the Sabah Tourism Board, this project extends beyond mere artwork, evolving into a compelling campaign designed to bring widespread attention to Kenji Chai's street art, particularly in West Malaysia. This endeavor goes beyond aesthetics; it's a deliberate effort to generate awareness. Featuring an orangutan adorned in traditional attire as the campaign's mascot, it sparks curiosity, inviting audiences to delve into the deeper cultural meanings. The attire, rich in symbolism, serves as a tribute to the diverse tribes of Sabah, namely Kadazan, Dusun, Bajau, and Murut. Join us on this artistic journey that intertwines creativity, cultural celebration, and community engagement.

Website:
https://vczy01.wixsite.com/boleh-bah-kalau-kau
Campaign Poster & NFC Spotify playlist
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PR box mockup
AI chatbox mock up
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FYP: Boleh Bah Kalau Kau
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FYP: Boleh Bah Kalau Kau

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